Hey, y’all! Remember me? I’m just now looking at the last time I posted on here… somehow, I blinked and over 1.5 years went by in the blogosphere. How did that happen?!
First off, I feel the need to thank everyone (friends, family, my wonderful sponsors, and even strangers) who read my blog and supported me during my triathlon racing years. Whether I’ve personally met you or not, your kind words and encouragement have meant the world to me!
Next, I’m excited to announce that I will be reincarnating my blog! As I was in the midst of my master's program in Internet Marketing (which I'm now done with woohoo!), I kept thinking that a lot of the information that I was learning was just too good not to share. So, this time around, my blog will be dedicated to sharing branding and marketing tips and tricks with you. I’ll also be using examples from my own life that I think you may be able to relate to. My hope is that you’ll be able to take these helpful hints and apply them to you…
Let’s take a quick look at a public figure you most likely have heard of before: Beyoncé. She’s a bestselling, award-winning singer, songwriter, actress, among those listed in Time Magazine’s Most Influential People (2014), and more recently, the headliner at popular music festival, Coachella. But wait, there’s one item we’ve left off her resume here: Beyoncé (along with her bandmates from Destiny’s Child) are geniuses when it comes to defining a brand.
If you’re a millennial like me, you may remember a hit that girl group Destiny’s Child released in the late 90’s called “Say My Name.” The song went on to win two Grammy’s in 2001 for Best R&B Performance by a Duo or a Group with Vocals as well as Best R&B Song. However, even though the song won two golden gramophone (Grammy) awards, the real golden nugget is hidden in the lyrics. The chorus of the song begins with the girl group commanding someone to say their name and that they love them when no one is around.
For the first time ever, both the women’s and men’s Olympic triathlon events will be broadcasted live. You can check out the action for the men on August 18th at 10a.m. ET on USA Network, while the women’s race will be contested on August 20th at 10a.m. ET on NBC. Both races can also be streamed live online at Nbcolympics.com. For those who know little about triathlon and/or only have experience in long distance racing (Ironman, 70.3), I created a list of tips and terms that I hope will help you better understand and enhance your Olympic triathlon viewing experience. :)
A – Aero bars. Unlike triathlons that are non-drafting, to ensure the safety of all the athletes, only clip-on aero bars are allowed on the road bikes during the Olympic triathlon. Clip-on aero bars must have a solid bridge and not exceed the foremost line of the brake levers. Because athletes are so limited in their extension on these types of aero bars, they are becoming less used in competition. Keep an eye on the …